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Wednesday, January 5, 2011
Friday, December 24, 2010
11 Ways to Make Website SEO Friendly
In the present Internet era where billions of website are being surfed every day it is not enough merely to own a website or creating a website with good look but it is also very important to make it reachable to the targeted visitors and provide them with all the essential elements to convert them into potential customers.
Here get some simple steps to make your site a Search Engine Optimization friendly site:
1. Make it Simple
Try to make your site as simple as you can. Make use of white spaces on your site so that it visually also pleases visitors. Use appropriate font color with contrasting backgrounds. Less is more. It will help to make important elements more eye catching.
2. Avoid JavaScript
Try to avoid excessive use of JavaScript or any other scripting language on your web page. Search Engine robots as per their algorithm do not read JavaScript codes and use of these codes increases the load time of websites which annoys the user. As a result of which you may lose your potential customer.
3. Avoid use of Frames and Flash
Try to avoid excessive use of frames and flash as they increase load time of the websites.
4. Organize site
Organize sites in a manner so that every page is easily navigated from all the pages of the site. Navigation to the pages should be simple and clear. The Anchor text should be relevant to the link contained underneath.
5. Avoid Excessive use of Images
Avoid use of unnecessary images on the website as they increase the load time of the website and make the website bulky. Do not overuse graphics on the web page.
6. Minimize Site loading time
Site should be quick to load so that it can easily and quickly reach your potential visitors. Minimize the loading time on your site as much as you can.
7. Check Availability of Server
The web server on which your website is hosted should be 24 X 7 up as search engine robots can visit your website anytime. And unavailability of your site on being visited can lose you your potential visitor and thus you may lose your business.
8. Keep Navigation at the left
Create a Navigation tap and place the navigation links on that section. Keep the navigation links to the vital pages of your website on the left of the web page as search engine robots generally start reading your website from the top left corner of the website and also it is very much convenient for the web users also.
9. Relevant content
Don't forget that visitors are coming to your website to take some information. And for providing the required information to the visitors, search engines crawls your website. The ultimate main purpose is to provide information to the visitors. So keep your website more informative and post content on the website that is relevant to the site.
10. Manage Site map
Manage a site map containing the links of all the pages of the website on a single page so that a visitor can easily get to the page he wants to with the help of site map.
11. Avoid Scrolling
Horizontal Scrolling!!!! Users use to hate horizontal scrolling on a web page. It must go now. Vertical Scrolling is OK if it is very much necessary to keep it. But try to make your content or the information on your web page very concise and snappy. Users should have good feel when they come to your site.
These are just general aspects that one should consider while designing a website or optimizing a website.
Search Engine Optimizing Companies that provides various web promotion services bring in concern many technical aspects of making a website SEO friendly as they are somewhat aware of what search engines are looking for in a website.
Here get some simple steps to make your site a Search Engine Optimization friendly site:
1. Make it Simple
Try to make your site as simple as you can. Make use of white spaces on your site so that it visually also pleases visitors. Use appropriate font color with contrasting backgrounds. Less is more. It will help to make important elements more eye catching.
2. Avoid JavaScript
Try to avoid excessive use of JavaScript or any other scripting language on your web page. Search Engine robots as per their algorithm do not read JavaScript codes and use of these codes increases the load time of websites which annoys the user. As a result of which you may lose your potential customer.
3. Avoid use of Frames and Flash
Try to avoid excessive use of frames and flash as they increase load time of the websites.
4. Organize site
Organize sites in a manner so that every page is easily navigated from all the pages of the site. Navigation to the pages should be simple and clear. The Anchor text should be relevant to the link contained underneath.
5. Avoid Excessive use of Images
Avoid use of unnecessary images on the website as they increase the load time of the website and make the website bulky. Do not overuse graphics on the web page.
6. Minimize Site loading time
Site should be quick to load so that it can easily and quickly reach your potential visitors. Minimize the loading time on your site as much as you can.
7. Check Availability of Server
The web server on which your website is hosted should be 24 X 7 up as search engine robots can visit your website anytime. And unavailability of your site on being visited can lose you your potential visitor and thus you may lose your business.
8. Keep Navigation at the left
Create a Navigation tap and place the navigation links on that section. Keep the navigation links to the vital pages of your website on the left of the web page as search engine robots generally start reading your website from the top left corner of the website and also it is very much convenient for the web users also.
9. Relevant content
Don't forget that visitors are coming to your website to take some information. And for providing the required information to the visitors, search engines crawls your website. The ultimate main purpose is to provide information to the visitors. So keep your website more informative and post content on the website that is relevant to the site.
10. Manage Site map
Manage a site map containing the links of all the pages of the website on a single page so that a visitor can easily get to the page he wants to with the help of site map.
11. Avoid Scrolling
Horizontal Scrolling!!!! Users use to hate horizontal scrolling on a web page. It must go now. Vertical Scrolling is OK if it is very much necessary to keep it. But try to make your content or the information on your web page very concise and snappy. Users should have good feel when they come to your site.
These are just general aspects that one should consider while designing a website or optimizing a website.
Search Engine Optimizing Companies that provides various web promotion services bring in concern many technical aspects of making a website SEO friendly as they are somewhat aware of what search engines are looking for in a website.
Monday, December 6, 2010
12 Most Common SEO Mistakes
1. Missing the big pictureMost SEO advice is given for a single page, word or technique. But if a site is to be responsible for a profitable small business then in most situations it will need hundreds of pages targeting hundreds of thousands of keywords using a wide range of techniques.All of these pages, keywords and techniques need to work together so you need a plan to coordinate that, including: Keyword research looking for potential keywords with Wordtracker Keywords Toolß and existing traffic with Wordtacker Strategizer) Strategy (your prioritized groups of target keywords) Site structure (matching your target keywords) and navigation to distribute link power around your site On page SEO Link building with Wordtracker's new Link Builder tool and online PR. To work at any scale beyond a micro-niche business, you must change your perspective from single (or exact match) keywords to keyword niches - groups of keywords sharing the same seed ... ... so right now I'm helping a site selling slippers and I might focus a lot of SEO and link building on the single keyword slippers but I'm really interested in tens of thousands of keywords containing slippers, including leather slippers, men's slippers, ladies slippers, etc. I designed Wordtracker Strategizer to work with this shift in perspective from single keywords to keyword niches. 2. Not having a keyword or SEO strategyWhat are you trying to achieve? Most importantly your SEO strategy should serve the company, marketing and brand strategies. A keyword strategy is a prioritized list of the company's target markets' niches, as defined by the keywords used in those niches - the words and phrases used in search engines.3. Putting too much trust in an SEO companyYou need to get whoever you have approached to prove what they've done, even when you have a personal reference for that company. You should take a step back and ask yourself, "what is being delivered?" Make sure you are getting your money's worth.Often they (businesses) will see a company with a nice website and they may be inclined to trust them because of that. Here are a few simple questions to ask any agency you might be talking to: Do you always give complete ownership of site analytics accounts to your clients? If not, why not? (The answer is they want to 'lock you in'.) How do you build links other than paid, directories, press releases, article sites and using your own websites? Can you list all the link building techniques you have planned for me, give the weighting you'll give to each and why? Give examples of how your strategy and tactics might change with circumstances. If their given link building techniques include the likes of comment spamming and buying links ask: I understand they can work now, but what happens when Google stops them working? (Following up on the question above) Remember the Florida update? If the person you're speaking to doesn't remember 'Florida', ask to speak to an SEO who does. 4. Having a company structure or systems that are unable to accommodate changeChange is always difficult. But combine it with something completely new and you've got a problem. The new thing is SEO and online marketing - neither is particularly well understood or even trusted, and in some cases companies have never heard of it.Change is never going to happen unless those with authority and responsibility absolutely insist it does. This slows down many large companies and allows the small, who do embrace SEO, to do well. Here's a nice example - do a search for hotels in London, Paris or New York. You would think you would see all the big names at the top, but you'll see plenty of companies you've never heard of. SiteJazzer Gives Immense Value to eCommerce Websites“SiteJazzer helps me create an aesthetically appealing storefront on the homepage. It may cost a couple of hundred dollars to get a freelance web designer to come up with a similar piece of work.” Says Patrick Tan, President of EVALUSHOP INC.SiteJazzer makes it easy for businesses and agencies to create and show off their web content in style. With SiteJazzer, display your customer testimonials and quotes as animated cards, create great-looking banners and leader boards and do much more! See how an eCommerce website with an interactive Jazzer stands out by making the shoppers 'interact' on the site and giving them a great shopping experience! Click here to download the case-study 5. Not coordinating SEO with your editorial, sales and marketing departmentsNew content without SEO to maximize the number of target visitors seeing that content is a waste.SEO without marketing to convert those visitors is a waste. Your content, SEO and marketing should work together as part of a process. 6. Not monitoring response or acting on resultsYou have to monitor response eg, the numbers buying your product or signing up to your newsletter.You may find that the market niche you hoped would work ends up being lame. If so, move on. Monitor traffic, rankings and response for relevant searches. If you are getting good or bad results you need to act appropriately. That might be moving on to the next target niche, or investing more resources into the same ones. 7. Poor content management systemsIt's a cliche to say you need the right tools to do the job. One of SEO and online marketing's tools is a content management system (CMS) that gives you complete control over most of the content, on most of the pages, including site navigation, menus and all marketing. Not having that is like entering a car race on a scooter.8. Letting developers control website contentPartly as a result of companies having no existing knowledge and systems to accommodate online marketing and SEO, those who build the website have by default often become in charge of its content.But letting developers take control of online content is like letting the mechanic drive the racing car. Or buying a car from a Ford garage and letting the mechanics decide where you can drive. Take control of your website. The developer's job is to deliver the functions you want and keep the site working. What goes on the site and where and when is the responsibility of editorial and marketing, including SEO. 9. Not doing SEO nowHere's a simple point; every day you wait to start SEO means it will be more expensive to get the same results when you do start. If you can get to the top of Google for a collection of keywords this will give you momentum and help you stay at the top, and it becomes cheaper.Serious search engine success allows for serious business success - put these things together and you've basically got a gold rush. If you don't do the work now it's going to cost you a fortune to do it in the future. There is a simple reason for this and it's inbound links. 10. Neglecting the importance of site structure and navigationMost reasonable sites for reasonably sized businesses are going to need hundreds (sometimes thousands) of pages.If you have hundreds of pages you need an optimized site structure and an accompanying site navigation. Even on a small site it's possible to get this wrong and waste all your work. You might have wonderfully optimized pages and links but if you don't have your navigation right, or your structure isn't right then your success will be limited. What should you do? It's hard to give a quick answer, but you should organize your site content into categories of related content. Let's say you had a site selling chocolate - you would have all your Belgian truffles in one place and chocolate cake recipes somewhere else, almost working as different sites with their own home page (category home pages.) On larger sites, related categories can be grouped together into channels. Make sure your home page links directly to your site's most important category pages. See Are your Superman Pages trapped in a basement full of kryptonite? 11. Neglecting your home pageYour home page is by far your most powerful page because most of your site's inbound links will come to there. Use that power with copy to both target your toughest keyword niches and help other niches with links to their category home pages.You can test what works, trying keywords of varying degrees of difficulty and ambition. 12. Over-relying on your home pageThis is just as problematic. There are only so many different keywords you can effectively target with one page. When success is achieved for a keyword niche with your home page - move that success to other pages using internal and external links. |
Friday, November 19, 2010
Tuesday, September 28, 2010
How to Get First Page Google Ranking
Go to first page of search results on Google is the goal of many webmasters. Unfortunately for them and fortunately for us, many are still doing bad things to improve their ranking.
It is not possible to obtain in the first 10 rankings on Google using a single strategy. To get a good ranking on Google you must work on all elements of your site.
Here are the five strongest factors known to affect the position of your site in Google search results:
Factor 1: Web Accessibility
It is useless to optimize your web pages so search engines can not access them. Your robots.txt file should allow search engines to visit your web pages. If your robots.txt file contains errors, so search engines will not index your website.
The HTML code of your web pages must be free of errors and your web server should return the correct response code. The content of your web pages should be readable by search engines.
Before you start optimizing your web pages, make sure search engines can read the contents of your web page.
Factor 2: site architecture
Google wants to show relevant Web sites in search results. Your site should not be a collection of copies of web pages that already exists. If you want to obtain first page rankings on Google, the pages of your website should be linked.
Your web pages must show Google that your site is relevant for a certain topic. All pages of your website must be linked. If possible, users must reach a page from your website with a maximum of three clicks.
The links and directory structure of your website should enable search engines to categorize the content of your website.
Factor 3: Keyword
Choosing the right keywords is one of the most important steps. If you choose the wrong keywords, you will not succeed in your online marketing campaign.
Optimize the pages of your website different keyphrases. The more you optimize your site pages, the better.
Start with highly targeted keyword phrases that consist of many words, eg “Google first page positioning. When you have the best rankings of these key phrases targeted proceed with more general words such as “Google positioning.
When you have the best rankings for these key phrases, you can proceed with very general keywords such as “positioning”.
In general, targeted keywords have a conversion rate much higher than generic keywords, meaning you get more sales per visitor with “Google first page position” with “positioning”.
Also consider the type of visitors you attract with a keyword. These people are interested in information or want to buy?
Our company can advise you on the words that sell. We can provide the best keywords you should target in priority for your business.
Factor 4: content
Your site will be very difficult to get a better ranking on Google if it only offers articles and affiliate links can be found on dozens of other sites.
Differentiate your website from others by creating unique content and trustworthy. Write your own articles on the topic related to your website. Your site must be useful to users.
Factor 5: links from other sites
It is not possible to obtain high rankings on Google without having links from other sites. The more links pointing to your website, the more likely it is that your site has good positions in search results on Google. The links to your website should be on web sites trust and your business.
If a page Web site for your business is a link to your website then the effect of link ranking in search engines is higher than the effect of a link is unrelated to your sector.
He must also know that if you have links on social networks and that if many users add your website to social bookmark sites, then your site could merit a higher ranking.
A small error in one of these elements can destroy all your online marketing strategy. For this reason, it is important to know what you’re doing and not doing anything with your SEO.
SEO is a profession, or even an art that you can learn with time, but especially not improvise. This can be beneficial for your SEO can also be harmful if not used in the right proportions. Our company can advise you and guide you through the different stages of your SEO and optimizing your website.
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