Tuesday, September 28, 2010

How to Get First Page Google Ranking

Go to first page of search results on Google is the goal of many webmasters. Unfortunately for them and fortunately for us, many are still doing bad things to improve their ranking.
It is not possible to obtain in the first 10 rankings on Google using a single strategy. To get a good ranking on Google you must work on all elements of your site.
Here are the five strongest factors known to affect the position of your site in Google search results:
Factor 1: Web Accessibility
It is useless to optimize your web pages so search engines can not access them. Your robots.txt file should allow search engines to visit your web pages. If your robots.txt file contains errors, so search engines will not index your website.
The HTML code of your web pages must be free of errors and your web server should return the correct response code. The content of your web pages should be readable by search engines.
Before you start optimizing your web pages, make sure search engines can read the contents of your web page.
Factor 2: site architecture
Google wants to show relevant Web sites in search results. Your site should not be a collection of copies of web pages that already exists. If you want to obtain first page rankings on Google, the pages of your website should be linked.
Your web pages must show Google that your site is relevant for a certain topic. All pages of your website must be linked. If possible, users must reach a page from your website with a maximum of three clicks.
The links and directory structure of your website should enable search engines to categorize the content of your website.
Factor 3: Keyword
Choosing the right keywords is one of the most important steps. If you choose the wrong keywords, you will not succeed in your online marketing campaign.
Optimize the pages of your website different keyphrases. The more you optimize your site pages, the better.
Start with highly targeted keyword phrases that consist of many words, eg “Google first page positioning. When you have the best rankings of these key phrases targeted proceed with more general words such as “Google positioning.
When you have the best rankings for these key phrases, you can proceed with very general keywords such as “positioning”.
In general, targeted keywords have a conversion rate much higher than generic keywords, meaning you get more sales per visitor with “Google first page position” with “positioning”.
Also consider the type of visitors you attract with a keyword. These people are interested in information or want to buy?
Our company can advise you on the words that sell. We can provide the best keywords you should target in priority for your business.
Factor 4: content
Your site will be very difficult to get a better ranking on Google if it only offers articles and affiliate links can be found on dozens of other sites.
Differentiate your website from others by creating unique content and trustworthy. Write your own articles on the topic related to your website. Your site must be useful to users.
Factor 5: links from other sites
It is not possible to obtain high rankings on Google without having links from other sites. The more links pointing to your website, the more likely it is that your site has good positions in search results on Google. The links to your website should be on web sites trust and your business.
If a page Web site for your business is a link to your website then the effect of link ranking in search engines is higher than the effect of a link is unrelated to your sector.
He must also know that if you have links on social networks and that if many users add your website to social bookmark sites, then your site could merit a higher ranking.
A small error in one of these elements can destroy all your online marketing strategy. For this reason, it is important to know what you’re doing and not doing anything with your SEO.
SEO is a profession, or even an art that you can learn with time, but especially not improvise. This can be beneficial for your SEO can also be harmful if not used in the right proportions. Our company can advise you and guide you through the different stages of your SEO and optimizing your website.

Friday, September 17, 2010

SEO for Blogs

While there are many reasons to blog, there are two primary uses that are becoming more widespread with blogging: To game Google Adsense, and to also game the search engines for better rankings.

Since Blogs are known to the search engines as daily snippets of information that are updated on a frequent basis, they get a lot of preference in the search results.

So from this, how do you optimize your blog?

Depending on the service you utilize, there are still some basics that you can apply. The two biggest blogging sites are WordPress and Blogger. If you are looking for an advantage with SEO, you should use Blogger since they are owned by Google, and you'll be indexed quicker.

Blogs aren't all that much different than a site. The power of a blog is from the frequency of the posting. If the search engines see a pattern of 3 postings per day, they will be very active on spidering that site. Depending on the topic of the blog, you may be able to boost your blog in the rankings if it's related to a hot topic on the Internet.

Now, to the actual optimization.

Since blogs are typically a few pages long, you only need to establish a few rules that will be applied sitewide:
  • Use an interesting title - Also known as linkbaiting - your title should captivate the user to read more
  • Try to use your blog keywords in the title - while it may be hard to always do this, by keeping the title related to the topic, your blog will always be relevant
  • Use the H1 tags - All blog editors allow for custom templates, so be sure to stylize your blog title in the H1 tags
  • Link to other blogs - Find other related blogs that your readers might find interesting, and ask for a link in return
  • Don't forget about your archives - You may post a topic that isn't hot at the moment, but comes up later - make sure your readers can find that posting
As stated above, the key to a successful blog is frequent postings. You don't need to write up an article everytime, two paragraphs and maybe some resource links is what a typical posting should be comprised of.

Tuesday, September 7, 2010

What SEO Is

Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft). SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better). This tutorial will cover both areas in detail! Remember, a website is not fully optimized for search engines unless it employs both on and off-page SEO.

What SEO Is Not

SEO is not purchasing the number #1 sponsored link through Google Adwords and proclaiming that you have a #1 ranking on Google. Purchasing paid placements on search engines is a type of Search Engine Marketing (SEM), and is not covered in this tutorial.
SEO is not ranking #1 for your company's name. If you're reading this tutorial, you probably already know that ranking for popular terms is darn near impossible, but specific terms, such as a company name, is a freebie. The search engines usually are smart enough to award you that rank by default (unless you are being penalized).

Who Uses SEO

If a website is currently ranked #10 on Google for the search phrase, "how to make egg rolls," but wants to rise to #1, this websites needs to consider SEO. Because search engines have become more and more popular on the web, nearly anyone trying to get seen on the web can benefit from a little SEO loving.